This Is How You Sell: The Textbook

Product Info

There's a science to sales, and you're about to learn it.

(Well, some of it anyway—there's always more to explore.)

All consumers—including you—have one major thing in common: We make ~95% of purchasing decisions subconsciously.

Taking it even further, all of our subconsciouses are nudged or triggered by the same words, feelings, emotions, and desires. So if you can learn how to excite, persuade, and engage the subconscious, your sales will show that.

But if you're not communicating with that part of someone's brain, you're going to potentially miss out on 95% of sales...which is, a lot.

Trying to learn everything you can about sales psychology would take years. Trust me, I've done it. University. Continued online college courses. Books. Journal articles. Research papers. Podcasts. I've consumed it all. 

But you don't have to. 

This textbook is a combination of YEARSSSS of sales psychology research and education PLUS my POV on the online business space and ethical sales. 

• It teaches you the basics of sales psychology, consumer psychology, behavioral economics, and neuromarketing
• How they all work together to nudge and persuade your consumer's brain
• The Reveal Brain-Based Buying Framework© and how to apply it to your content, marketing, and copy
• Ethical considerations to ensure you're putting customers first and not just your bottom line
  

Plus, it includes a workbook you can fill out to come up with tonssss of content and sales ideas rooted in the Framework—that when fed to The Sales and Copy Bestie turns your marketing into a sales machine (for lack of a better word, hehe).